Agraya GmbH

Uniting brands, shaping agriculture’s future

Who we ware

Agraya GmbH is the umbrella company behind three brands shaping the future of agriculture: Agraya, GLOBALG.A.P., and the GGN label. With over two decades of industry experience, Agraya GmbH provides the strategic foundation, shared infrastructure, and direction that enable these brands to grow, innovate, and deliver value across the sector.

We bring together technical expertise, cross-sector collaboration, and a shared commitment to developing practical, trusted, and forward-thinking solutions that connect stakeholders across the agricultural value chain, to support a more resilient, inclusive, and future-ready farming systems.

About Agraya

Agraya is a new brand focused on driving transformation of the industry via progressive practices that strengthen collaboration and offer real-world innovations that build trust and transparency.

About GLOBALG.A.P.

GLOBALG.A.P. is a brand of smart farm assurance solutions for the certification of agriculture, aquaculture, and floriculture and with a mission to foster the global adoption of more responsible farming practices.

About GGN label

Built on GLOBALG.A.P. assurance frameworks, the GGN label was created as a cross-category consumer mark to foster consistent, relevant assurance and clear orientation across a wide range of products on store shelves.

Grow with us: We are building something new. Be part of a purpose-driven team rethinking the future of farming.

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Milestones on the path to Agraya

Our journey began behind the scenes, with FoodPLUS supporting certification and assurance. Today, that foundation gives way to Agraya GmbH — and with it comes Agraya, a bold new brand built for what’s next.

2001

FoodPLUS GmbH was founded in Cologne by the EHI Retail Institute as the legal entity behind EurepGAP. EurepGAP was tasked with developing a common standard for best practices in agriculture and awarded the first certificates that same year.

2003

FoodPLUS expands into the floriculture sector with the launch of the EurepGAP Flowers and Ornamentals standard. The standard focused on sustainability and worker health and safety.

2004

FoodPLUS launches the first EurepGAP aquaculture standard, starting with salmon, to mark its entry into seafood certification. That same year, GRASP is developed as the first add-on to address workers’ health, safety, and welfare alongside core certification.

2007

EurepGAP is rebranded as GLOBALG.A.P. to reflect its international scope. FoodPLUS continus as its managing company.

2009

FoodPLUS launches localg.a.p. (later Primary Farm Assurance) to support smallholders, and initiated the first GLOBALG.A.P. TOUR outreach events globally.

2010

GLOBALG.A.P. North America Inc. is founded as a US subsidiary of FoodPLUS GmbH.

2016

The GGN label for aquaculture is introduced, providing consumers with better transparency on the source of their purchased seafood products.

2017

The GGN label expands to include flowers and ornamentals, unifying transparency across sectors.

2021

The GGN label is relaunched in a cross-category format to simplify on-pack messaging and expand to fruit and vegetable products.

2023

Founding Managing Director Dr. Kristian Moeller steps down; Dr. Elmé Coetzer-Boersma and Markus Philipp continue in their leadership roles as Managing Directors. Roberta Anderson steps up as president of GLOBALG.A.P. North America Inc.

2024

A new stakeholder framework is introduced which includes the announced departure (in 2025) of the Advisory Board and the launch of the Technical Advisory Committee.

2025

The stage is set for a new era to unfold: the exit of FoodPLUS and the rise of Agraya.

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Agraya is growing and soon we’ll have more to share. Sign up to our mailing list to stay connected to the latest updates, insights, and opportunities as we cultivate what comes next.

Agraya GmbH​