Rooted in trust. Shaping tomorrow’s farming together.
Key milestones
Progress and transformation on our path to Agraya.
2001
FoodPLUS GmbH was founded in Cologne by the EHI Retail Institute as the legal entity behind EurepGAP. EurepGAP was tasked with developing a common standard for best practices in agriculture and awarded the first certificates that same year.
2003
FoodPLUS expands into the floriculture sector with the launch of the EurepGAP Flowers and Ornamentals standard. The standard focused on sustainability and worker health and safety.
2004
FoodPLUS launches the first EurepGAP aquaculture standard, starting with salmon, to mark its entry into seafood certification. That same year, GRASP is developed as the first add-on to address workers’ health, safety, and welfare alongside core certification.
2007
EurepGAP is rebranded as GLOBALG.A.P. to reflect its international scope. FoodPLUS continus as its managing company.
2009
FoodPLUS launches localg.a.p. (later Primary Farm Assurance) to support smallholders, and initiated the first GLOBALG.A.P. TOUR outreach events globally.
2010
GLOBALG.A.P. North America Inc. is founded as a US subsidiary of FoodPLUS GmbH.
2016
The GGN label for aquaculture is introduced, providing consumers with better transparency on the source of their purchased seafood products.
2017
The GGN label expands to include flowers and ornamentals, unifying transparency across sectors.
2021
The GGN label is relaunched in a cross-category format to simplify on-pack messaging and expand to fruit and vegetable products.
2023
Founding Managing Director Dr. Kristian Moeller steps down; Dr. Elmé Coetzer-Boersma and Markus Philipp continue in their leadership roles as Managing Directors. Roberta Anderson steps up as president of GLOBALG.A.P. North America Inc.
2024
A new stakeholder framework is introduced which includes the announced departure (in 2025) of the Advisory Board and the launch of the Technical Advisory Committee.
2025
The stage is set for a new era to unfold: the exit of FoodPLUS and the rise of Agraya.
Meet the Agrayans
Behind Agraya is a diverse leadership team committed to advancing agriculture.
Elmé Coetzer-Boersma
Chief Executive Officer
Markus Philipp
Chief Operating Officer
Angelo Lazo
Lead Business Development
Johan Cronje
Lead Research & Development
Kendall Griffin
Lead Marketing Communications
Marvin Dillenburg
Lead Marketing Operations
Rawad Akkad
Lead Technology
CAREERS
Ready to make an impact?
Join Agraya and help build a future where farming works for everyone.
Core values
Our values shape how we work, the partnerships we build, and the way we look to the future.
Be people oriented
Value relationships – earn trust
Live passion
Love what you do – inspire others
Take ownership
Take responsibility – show accountability
Foster teamwork
Stronger together – share success
Embrace excellence
Always get better – embrace change
Uphold integrity
Doing the right thing – the right way
Be people oriented
Value relationships – earn trust
Live passion
Love what you do – inspire others
Take ownership
Take responsibility – show accountability
Foster teamwork
Stronger together – share success
Embrace excellence
Always get better – embrace change
Uphold integrity
Doing the right thing – the right way
Have questions about Agraya? Explore our FAQ to learn more about us.
Stakeholder collaboration framework
We collaborate with a global network of industry experts and value chain stakeholders. Find out more about their roles, responsibilities, and how they help shape our solutions.
Newsletter
Follow our next steps
Follow our next steps
Follow our next steps
Agraya is growing and soon we’ll have more to share. Sign up to our mailing list to stay connected to the latest updates, insights, and opportunities.
