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Rooted in trust. Shaping tomorrow’s farming together.

About Agraya GmbH

Agraya is the corporate home of GLOBALG.A.P. and the GGN label – providing the strategic foundation, shared infrastructure, and future direction that enable these brands to innovate and deliver value across the sector. 

A lush green crop field under a bright sky, featuring Our company’s large green GLOBALG.A.P. logo with assorted farm-related icons forming the letter "G" in the center of the image.

GLOBALG.A.P.

GLOBALG.A.P. certification solutions aim to promote safer and more responsible farming practices in agriculture, aquaculture, and floriculture. 

Producers, retailers, and supply chain stakeholders in over 130 countries use our internationally recognized standards to support the production of food and other farmed products in a manner that addresses today’s needs while preparing for future demands. 

Go to globalgap.org
GGN Logo in front of fresh vegetables

GGN label

The GGN label is a cross-category consumer label that stands for certified, responsible farming and transparency. 

Built on a robust foundation of GLOBALG.A.P. standards, the label offers relevant assurance, orientation, and transparency throughout the store – enabling consumers to trace the roots of their products in the GGN label portal through unique tracking codes on product labels.

Go to ggn.org

Key milestones

Progress and transformation on our path to Agraya.

2001
FoodPLUS GmbH is founded in Cologne, Germany, by the EHI Retail Institute as the legal entity behind EurepGAP. Tasked with developing a common standard for best practices in agriculture, EurepGAP awards the first certificates that same year.
First Milestone
2003
FoodPLUS expands into the floriculture sector with the launch of the EurepGAP Flowers and Ornamentals standard. The new standard focuses on the topics of the environment and workers’ health and safety.
Second Milestone
2004
FoodPLUS launches the first EurepGAP aquaculture standard to mark its entry into seafood certification. In the same year, the GLOBALG.A.P. Risk Assessment on Social Practice (GRASP) is developed as the first add-on to core certification.
Third Milestone
2007
EurepGAP is rebranded as GLOBALG.A.P. to reflect its international scope. FoodPLUS continues as its managing company.
Timeline Title
2009
FoodPLUS launches the localg.a.p. capacity-building program (later Primary Farm Assurance) to support smallholders. The first GLOBALG.A.P. TOUR outreach events are also initiated globally.
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2010
GLOBALG.A.P. North America Inc. is founded as a US subsidiary of FoodPLUS GmbH.
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2016
The GGN label for aquaculture is introduced, providing consumers with enhanced transparency on the source of their farmed seafood products.
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2017
The GGN label expands in scope to include flowers and ornamentals, expanding transparency across more sectors.
2021
The GGN label is relaunched in a cross-category format to simplify on-pack messaging. It also expands to include fruit and vegetable products.
2023
Founding Managing Director Dr. Kristian Moeller steps down, while Dr. Elmé Coetzer-Boersma and Markus Philipp continue in their leadership roles as Managing Directors. Roberta Anderson steps up as president of GLOBALG.A.P. North America Inc.
2024
A new stakeholder collaboration framework is introduced, which includes the announced departure (in 2025) of the GLOBALG.A.P. Advisory Board and the launch of the Technical Advisory Committee.
2025
The stage is set for a new era to unfold: the exit of FoodPLUS and the rise of Agraya.

Meet the Agrayans

Behind Agraya is a diverse leadership team committed to advancing agriculture.

A woman wearing glasses and a navy polo shirt with "AGRAYA" embroidered stands outdoors near green foliage, smiling at the camera.

Elmé Coetzer-Boersma

Chief Executive Officer
A man with a beard wearing a navy blue polo shirt with the logo "AGRAYA" stands outdoors in front of leafy trees.

Markus Philipp

Chief Operating Officer
A man wearing a navy blue AGRAYA polo shirt stands outdoors in front of leafy plants, smiling at the camera.

Angelo Lazo

Lead Business Development
A man with short white hair and glasses stands outdoors, smiling, wearing a dark blue polo shirt with a logo on the chest. Green trees and grass are in the background.

Johan Cronje

Lead Research & Development
A person wearing a navy blue polo shirt with the Agraya logo smiles while standing outdoors near leafy trees.

Kendall Griffin

Lead Marketing Communications
A man with a beard wearing a navy polo shirt stands outdoors in front of trees and greenery, smiling at the camera.

Marvin Dillenburg

Lead Marketing Operations
A man wearing a navy blue polo shirt with "AGRAYA" stands outdoors in front of leafy trees, smiling at the camera.

Rawad Akkad

Lead Technology

CAREERS

Ready to make an impact?
Join Agraya and help build a future where farming works for everyone. 

Join our team

Core values

Our values shape how we work, the partnerships we build, and the way we look to the future.

Be people oriented

Value relationships – earn trust

Live passion

Love what you do – inspire others

Take ownership

Take responsibility – show accountability

Foster teamwork

Stronger together – share success

Embrace excellence

Always get better – embrace change

Uphold integrity

Doing the right thing – the right way

Be people oriented

Value relationships – earn trust

Live passion

Love what you do – inspire others

Take ownership

Take responsibility – show accountability

Foster teamwork

Stronger together – share success

Embrace excellence

Always get better – embrace change

Uphold integrity

Doing the right thing – the right way

Questions about Agraya?
Explore our FAQ to learn more.

Visit FAQ

Stakeholder collaboration framework

Flowchart showing the structure of GLOBALG.A.P. user group meetings and related committees, including advisory, benchmarking, technical working groups, and their focus areas
Flowchart illustrating the structure of GLOBALG.A.P. committees and meetings, including user group meetings, advisory groups, technical working groups, and their focus areas

We collaborate with a global network of industry experts and value chain stakeholders. Find out more about their roles, responsibilities, and how they help shape our solutions.

About GLOBALG.A.P.

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